After working in marketing for over a year now, I'm slowly realizing that it doesn't really matter how amazingly creative you are, or how spot on you are with a design or idea. The main thing is how much can you meet the client's needs, even if that means producing something that makes no sense at all, has no design quality, will never attract or get the point across, and makes you almost embarrassed to claim as your own work. But hey the client knows best, what does marketing know? Now I'm not saying that we produce bad material where I work, but often times the best ideas are squashed with the clients "best" ideas. I think the video explains itself,
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